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Toka Box is a curated online book store for South Asian children's literature.
In a world as diverse as ours, it's striking that only 12% of children's books in the US feature characters of color, highlighting the need for diverse representation especially through the South Asian lens.
By making books that reflect the diversity of our world more accessible, Toka Box aims to help children build self-esteem, develop their identity, and cultivate a love for reading.
Toka Box is not just filling a market need but also nurturing a more inclusive and empathetic literary environment.
Hi, I'm Preethi Chandrasekhar, the Founder of Toka Box. I've always loved books, and that love has led me to create a space where kids can discover diverse and meaningful stories. Over the past 11 years, I've immersed myself in the world of children's books, starting out by reviewing South Asian children's literature and eventually curating these stories for Toka Box.
The idea for Toka Box came from something close to my heart. I noticed that kids, like my daughter, didn't have access to books that truly reflected their lives and experiences. Growing up, I rarely saw myself in the books I read, and I wanted to change that. I wanted my daughter and kids everywhere to grow up with stories that tell them, "You matter!"
With Toka Box, my goal is simple: to share incredible stories that celebrate diversity and help kids feel seen, valued, and inspired.